Content marketing in Nigeria
Understanding how Nigerian businesses can benefit from content marketing
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. It is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
People are sick and tired of being sold to. They’re looking for a new kind of purchase experience, one that educates and informs instead of pushing and yelling BUY ME. Today, successful businesses are the ones that earn buyer trust before asking for money. That’s where content marketing comes in. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is conversational marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Marketing is impossible without great content Regardless of what type of marketing tactics you use, content marketing should be part of your process. Quality content is part of all forms of marketing.
Content marketing delivers highly targeted, educational information in the form of whitepapers, videos, webinars, articles, blog posts and more. This carefully created content is designed to help guide your target audience to the best possible purchase decision on their own terms, without all the loud advertisements and high-pressure sales.