SEO in Nigeria

7 simple yet effective SEO tips for small business websites

Any time you search for something online, you are almost instantly presented with a list of (mostly) relevant results from all over the web. Somehow, search engines are able to find the web pages that match your specific search phrases. The goal of search engine optimization (SEO) is to rank higher on Google and other search engines when someone searches for your products or services.

Many people understand the basic principles of SEO, but a lot has changed in the last decade and the formula keeps changing. SEO best practices have gotten more sophisticated, more subtle, and, unfortunately, more complicated. SEO isn’t dead, it has evolved and also improved. SEO isn’t just about hitting your keyword density and building back-links anymore. It’s about focusing on the big picture, from your site structure, to nailing down everything that makes your content shine and promoting it the best you possibly can. These days, SEO is more than just ranking. Good SEO is anyway. It’s about increasing targeted website traffic and getting more visitors to engage with your site – and ultimately your business – in exactly the way you want them to.

Here are some simple yet effective SEO tips small business can use to enhance the performance of their websites online.

  1. Create a unique title tag and description tag for every page and post on your website

    • This sounds like a lot of work but really it’s pretty easy to do. Even if you have 30 pages on your website it will take you about 10 minutes per page. That’s only a few hours of work – not much work for the benefits you’ll gain.
  2. Use local listings

  3. Create a Google+ profile and page for your business

  4. Stay active on social media

    • Social media pages play a notable role in local business’ visibility in search results. The more proactive your social media strategy, the higher likelihood your pages will attract followers — and in turn, appear within search. Google now gives preference to content that is being shared heavily on social media. Their reasoning is this: “if people are sharing this content a lot, it must be good so let’s move it up the ranks.”
  5. Mobile optimization

    • Every day people spend more and more time on their mobile devices and tablets, but many websites still aren’t designed to adapt to different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you’re not inadvertently turning mobile visitors away.
    • You can also checkout my post titled Designing for mobile users; The future of Web Design in Nigeria
  6. Don’t expect quick results

    • “SEO is never an overnight strategy, and people looking for fast, cheap wins are the type who have the least consistency in their strategy. Every time you change course with your SEO, you’re creating a pattern that Google can see, and standing out for negativity is the last thing you want to do with Google constantly watching.” Make sure you have a clean and error-free website. Meaning, no duplicate content, no broken links, and a fast load speed.
  7. Never stop your SEO efforts

    • SEO is a process that never stops. The moment you stop improving your site and search rankings is the moment you fall behind. Once you fall behind, it’s incredibly difficult to catch up, and catching up is not something a few code changes can fix. Businesses that are serious about search and SEO must realize that it is a long-term investment
The new direction of SEO is all about creating a unique user experience for each visitor and personalize those experiences as much you possibly can. By creating high quality content, which is both compelling and relevant, you can engage your site visitors in a meaningful way. It isn’t just important for your users to find your website, it’s important for them to stay on your website and interact with your content.

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Our SEO plans will ensure you:

  • Increase the number of targeted website visitors and therefore receive more qualified leads that will turn into sales.
  • Be able to produce professional rich content on your websites AND disseminate that content on trusted websites such as Google News and social media sites.