Our web design process and approach

Our web design process and approach

First impressions are very critical. Your website is the first thing most of your clients or prospects see when deciding whether or not to do business with your company. That’s why your website design is the first and most important marketing tactic you have to execute. Pretty websites are great, but what use is a good looking website if your users can’t find it in the search results, instantly identify what they can do there, and be convinced why they should do it with you.

Every website is unique but the process is always more or less as follows.

  • Consultation – Before we do anything, we like to sit down together and find out more about you and your business. We want you to tell us your story – of your company, your product and your audience.
  • Creative – We carefully plan each project before any designing or development takes place. Our main focus here is on the user – we have to make sure any designs we come up with are accessible, intuitive and functional.
  • Coding & Development – This is where our ideas become visible. We’ll collaborate with you on a number of creative routes, producing content and designing iteratively so that you can see our direction at all times.

No matter what type of website you need, we have the experience and talent to meet your needs. Whether you’re a small business or a multinational corporation, our team will exceed your expectations.

At blueGEEK, we bring a smart approach to your website. We know how to best translate your business goals and marketing strategy into a highly effective website that works for you. Our web design and development process includes;

  • A proven process focused on target audiences
  • Data-driven web usability best practices for optimum navigation and design
  • Best-in-breed CSS and HTML programming and customization
  • User-friendly open-source or fully custom content management systems
  • SEO-friendly site structure and programming
  • Seamless blog design and programming integration

This marketing-centric process ensures your site will not only look good and operate well, it will be constructed to meet your organization’s unique web marketing goals. We utilize Content Management Systems that are user friendly and offers you a great deal of control to update content, without sacrificing you site’s unique design. We create impactful, lead-generating website design based on SEO best practices and targeted to your ideal prospective customer or client. The result is more than just the best website design possible … It’s a powerful online presence that sets you apart from the competition by generating immediate emotional connections that make buyers feel safe working with your business

Your website must effectively communicate your brand and value to potential customers and serve as a sales tool to generate revenue. blueGEEK can help you translate your business and marketing goals into a highly effective website with the following components:

  • Unique design that’s consistent with corporate style and branding
  • SEO-friendly site structure, strategy, and programming
  • Clear navigation and intuitive layout for all devices and popular browsers
  • Fresh, valuable content to attract relevant visitors and capture leads
  • Content management system for easy updating

Contact blueGEEK for a web design consultation to learn what specific improvements could help your site achieve improved results.