Content Marketing Strategy
Content marketing without strategy is just content for content’s sake[a waste of time and effort]. You must know why you’re creating content in the first place, who it is for, what you are saying and where you’re having these conversations.
Discovery & Planning
The first part of a content marketing strategy is to make sure your brand messaging is consistent and engaging. We narrow down your core propositions and dive into your company and industry to understand your business goals before writing a word. The discovery and planning process includes:
- Business Needs Assessment
- Competitive Analysis
- Website & Content Audit
- Goal Setting
- Buyer Personas Defined
Creating and Building
In this phase, creative content is developed to support your overall digital marketing strategy. Ideas come from many places like industry trends and news, your internal team and even your customers. Through a collaborative team process, we’ll create engaging content to educate your visitors, generate more leads and ultimately increase revenue. Processes here include;
- SEO Keyword Research
- Premium content creation
- Editorial Content Strategy mapped to your buyers’ sales cycle for Lead Gen Offers
We believe in creating quality content with a purpose that always complements your business goals. Through interactive dashboards and real time reports, we ensure your content marketing plan, SEO strategy and defined tactics are performing as they should.
- Evaluate Traffic Analytics (blog success, site visits, page visits, keyword progress, engagement, etc.)
- Review ROI (leads generated, sales improvements)
- Report on Findings (monthly call/meeting to review results and evaluate success)
As your marketing partner, we continually leverage results and evolve your content marketing plan over time. Reviewing real data regularly allows us to recommend changes or enhancements to make sure your messaging resonates with target markets while keeping your content fresh and effective. What’s working now might not be as effective in six months, and that’s why we evaluate and evolve. It’s the only way to continually grow and keep delivering spectacular results.
Want this process to work for you?