Important things to consider before you add a blog to your site
Just adding a blog to your site is not going to magically get you more business. I’ve seen blogging do amazing things for small and large companies alike. I’ve also seen a lot of businesses fail to reap any benefits from blogging at all. Here are some important things to consider before you decide to start a blog:
- who will design your blog?
- which blogging platform or software will you use?
- how will i get post ideas and topics?
- who will be responsible for getting blog posts and articles published?
- who will train and guide me and my staff about blogging best practices
- when and how often will blog post/articles be published?
Remember, that a little bit of preparation and understanding of the process can go a long way to ensure you reap the maximum benefit. Once you have the trust of your readers and loyal visitors through consistent value addition on your blog, it becomes much easier to convert them into paying customers. If you don’t have the time or confidence to get started with blogging then please give us a call or email us. You will be so glad you did. We are a local digital marketing company in Nigeria. We are incredibly friendly and have a wealth of experience in online and mobile marketing. We have a number of services and packages to suit your business perfectly and give you a strong online presence which will attract thousands of extra visitors and customers to your website.
How blogs fit into your digital marketing strategy
Blogs (and other content you create and host) can be thought of as your home base, where you drive web traffic back to. They’re also the fuel for your social media strategy as they are a big source of the content you share on social channels like LinkedIn and Twitter.
Blogs help you establish yourself as an industry thought leader. Use your blog as a platform to share your expertise and establish credibility for your business.
Consistent blogging and creating quality content regularly—multiple post a week—can help draw organic traffic to your site, which translates to more exposure and ultimately more conversions.
Whether you’re just getting started or want to take your blogging to the next level, use this resources for guidance.