Businesses in Nigeria should take advantage of Online Display Advertising
Marketing and advertising are considered as the lifeline of any type of business. If you want to increase sales and revenue, you have to improve your marketing efforts to generate fast, reliable and measurable results. Online display adverts are graphical ads on the web, which appear next to email content, IM applications, web pages, etc. Such ads, also known as banner ads, are available in standardized advertisement sizes. They can also include logos, text and even rich media. This type of advertising sells your product or service through visually appealing text, graphics, animation and video.
- You may have noticed event display ads on billboards, buses and tv still being displayed much after the event date is past. Online display advertising on the contrary can be as short as necessary. It costs less and can also give you the opportunity to control and make changes in your campaign based on the performance of the ads. You are free from being tied down to long contracts and exposure.
- Once you browse the web, you might feel like the advertisements you see are just randomly appearing. Well, this isn’t actually the case. These ads are mostly displayed based on the keywords search by the visitors and the type of websites they visit. This means display adverts are served based on the online preferences of web users. Online display advertising enables you find your targeted audience and convey your message to them.
- Online display ads give you the ability to efficiently zero in your target audience by geographic location. Do you offer confectionery services in your city, let the local market know about your services by showing a banner ad with a telephone number to order and inquire.
- Being able to track or get feedback from your ads is critical. Other advertising mediums can be very difficult to track; however using online display ads can let you in on web traffic data weekly even daily updates. This kind of data tells you whether your advertising/marketing effort is succeeding or needing a tweak. Web ads analytic reports will guide you to improve your strategies and become more successful with your marketing.
- You can now take advantage of social media platforms to reach your targeted audience and expand your customer base with online display advertisements. The use of online display ads is a very affordable means of marketing your product or service. Outdoor display ads like billboards typically cost more. Online advertising and marketing is leveling the playing field for small businesses with limited resources. With billions of Internet users, you can reach so many target users with a few dollars.
Businesses in Nigeria should take advantage of online display ads by putting up advertisements on search engines such as Bing and Google. Not only does a display network allow you to place advertisements, it also gives very insightful campaign reporting, such as the amount of time online users spent interacting with your ads.
Online marketing is an essential part of running a successful business in today’s digital world. At blueGEEK we have solutions to fit every type of business and budget. Are You Really Investing Enough in Digital Marketing? Contact us today to schedule your free comprehensive analysis to see how we can help you meet your business goals.