Important and modern SEO techniques for businesses in Nigeria

7 modern SEO techniques for better rankings in Search Engines

Today, many marketers and business owners are stuck trying to study and understand the ever changing scope of SEO. For business owners, its not easy handling business and SEO at the same time. If you are like an increasing number of concerned business owners, who believe in SEO, have studied and know a lot about SEO, but simply don’t have any practical experience implementing any of the techniques they have read about. You may have tried implementing some techniques but haven’t seen any improvements.

here is what you need to understand, to succeed with SEO, you must identify SEO techniques that can get you the results you seek. Websites have different goals for search optimization. Some sites optimize for all kinds of traffic. A SEO strategy that is broad in scope can be advantageous for sites that cover broad interest topics, such as directories and news portals. However, business websites should focus on creating content that resonates with their audience and community, and then optimize these pages with highly targeted keywords that are both transactional and informational.

Here are 7 modern SEO techniques that you can implement right away to increase your visitor and search traffic.

  1. Optimize your titles, URL and descriptions

    • The page title appears as the blue, bolded, underlined text on a Google search results page, and also on the top left of the browser bar. The page title should follow these guidelines: – Be under 70 characters with no more than two long-tail keywords per page title. – The primary keyword should appear in the title. – Each page title on your website should be unique. – It should include your primary long tail keywords and words that are proven to generate clicks. Compelling title tags get more clicks in the SERPS.
    • SEO friendly URL’s – Your website page’s URL should be properly structured and include the primary keyword. Each word in the URL should be separated using dashes (-). e.g. www.examplesite.com/internet-marketing-company
    • The meta description appears on a Google search results page under the Page Title. The meta description helps people decide whether to click on your result, or a result above or below you. Think of it as a call to action. The meta description should follow these guidelines: – Be under 150 characters (but not under 100 characters; take advantage of the space you have). – Incorporate the primary keyword and at least one secondary keyword. – Provide a valuable, compelling reason for why someone should visit the page
  2. Image Optimization

    • Your website images should be optimized so that search engines can “read” and understand wath the images represent. – File name: Each word should be separated with dashes (-), e.g. internet-marketing-strategy.jpg – ALT text: The alt text should broadly or closely match the file name, without dashes, e.g. internet marketing strategy. Carefully select the words and phrases to be assigned to Alt tags. Alt tags are important, as they provided useful text information about images that do not get displayed in web browsers. Avoid using file names like image1.jpg or person1.jpg. Instead use meaningful and descriptive names with dashes.
  3. Page Speed Optimization

    • Keep your page size as light as you can. Lighter pages load faster and speed is a vital element to the success of a site. Your website pages load speed is important to both online visitors and the search engines. Google has often times said page speed is a ranking factor. The aim of Google and other search engines is to provide searchers with the most accurate results in the fastest possible way. Fast web sites improve the user experience and it is a factor to encourage the visitor to return again. Websites that load in less than 5 seconds are more likely to rank better in search results and get more page visits per visitor. To tackle the page speed problem, –
      • Remove any unnecessary plug-ins (if you are using WordPress) or java script from the pages.
      • Optimize the size of your images
      • Use a caching service or plug-in (I use WP Super cache and W3Total Cache).
      • Go to https://gtmetrix.com/ and analyze your site’s speed. GTmetrix will give you insight on how well your site loads and provides actionable recommendations on how to optimize it.
      • If you have a lot of posts and images on your site and you are not seeing a significant improvement in performance with the recommendations mentioned above you can consider using a CDN (Content Delivery Network) service such as Cloud Flare or Amazon Cloud Front.
    • I know that tackling issues related to performance is a technical issue and sometimes it’s not easy for the average user to identify and solve the problems. Nevertheless it is a very important factor for SEO and should not be neglected. To solve performance issues you can hire a reputable seo company to help you out.
  4. Make Your Site Responsive and Mobile-Friendly

    • You can increase your search traffic by targeting mobile users. More people now use their mobile devices to access the web. Google announced the importance of mobile-friendly website in search engine ranking on its Webmaster Central Blog back in February. Google explained:
      • Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
    • If your site isn’t fully optimized for mobile devices, you will likely see a hit to your ranking on mobile searches. The easiest way to create a mobile friendly web site is to use a plugin (if you are using WordPress) which will optimize your web site for multiple mobile devices.
  5. Register your website with Bing webmaster tools, Google Search Console (previously Google Webmaster Tools) and and Google Analytics

    • Google and Bing webmaster tools allows users to manually register and submit your web site for faster indexing. Although submiting your web site to Google Search Console and Bing webmaster tools does not improve your search rankings, here are reasons why you shouldnt inore it.
    • Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize its performance in search results.
    • Bing Webmaster Tools is a free service as part of Microsoft’s Bing search engine which allows webmasters to add their websites to the Bing index crawler.
    • It is also important to use Google Analytics has it tell you how visitors find your web site (direct visits, search, referrals etc), how much time they spend on your pages (and on which pages), what keywords they searched for to find you, how many pages they view per visit etc.
  6. Create rich content and interlink between site pages.

    • By creating content that is high quality, compelling, and relevant, you can engage your site’s visitors in a meaningful way. When content resonates with someone, it feels personal and authentic. Your website or blogs was created to provide content to build an audience, keep your existing readers happy or gain new customers. Content should be created as often as possible. If your content is static, old or out of date then most probably your visitors will go away quickly and never come back. Your content should be created for specific audiences, and should be linked to other related content published on your site. Make sure that your content delivers what you promised in the title.
  7. Research Keywords and analyze your competitor

    • it’s important to first research and identify the keywords you’re targeting. Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. From an SEO stand point, your only competitors are the ones who are ranking in the first or second page of Google for your top keywords. After knowing who your competitors are, you need to dive deep and analyse their websites. Once you have a thorough understanding of your competitors, you can create your strategy based on these findings. The data you acquire from this research will form the backbone of your SEO strategy, and will create the structure of your campaign.